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University of Rochester Official Seal
The new logo is the primary graphic symbol for identifying the University of Rochester. The shield for the new logo was derived from the University official seal and embellished.
The University official seal is not the logo. It is the official seal of the corporation and by its nature does not possess the qualities of an effective logo. The seal should never take the place of the shield in the new logo or take the place of the new logo in its entirety. The seal and the new logo should not be used together. The shield within the seal should not be removed to be used as a graphic element. If an application calls for a shield without the University of Rochester wordmark, the shield from the new logo should be used. Although it will have limited and restricted use, the seal will continue to be used for events and materials of a ceremonial nature or official activity by the President or Board of Trustees.
Examples of appropriate usage of the University seal include; diplomas, awards, legal documents and materials associated with the University President or Board of Trustees.
