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Graphic Identity Components
The new graphic identity system is comprised of the following graphic marks:
University logo
This is the foundation of the graphic identity system. It will be used on stationery, business cards, and as a signature on all printed materials. Downloadable files and guidelines explaining how to use the logos are available in this Graphic Standards Manual.
Spirit R
The "spirit R" is the primary graphic element for the Athletics Department. This mini-identity system was created to provide consistency and coherence within the Athletics Department. It will be used on athletic uniforms, equipment, venues, and spirit merchandise. It is not interchangeable with the University logo. If you are interested in using the spirit R, contact Publications Services at (585) 275-4121 or e-mail sreynolds@rochester.edu or mosadciw@rochester.edu.
University official seal
The seal has a special status and is reserved for use under official and ceremonial circumstances like actions by the President and the Board of Trustees. The seal is not interchangeable with the University logo. If you are interested in using the official seal, contact Publications Services at (585) 275-4121 or e-mail sreynolds@rochester.edu or mosadciw@rochester.edu.
