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Web Design TipsGetting Started
Know Your AudienceThe most important question you must ask yourself is "Who will be using this Web site?" Who is your intended audience? Your coworkers? Other administrators, staff and/or faculty? Students? Prospective students and their families? Other external parties? You must design and organize your site with your intended audience in mind. Think in terms of what your intended audience would want to DO on your site. What would they want to accomplish online? For example, will your users want to:
Know Your ContentSometimes the desire to create a Web site can precede an understanding of just what content and information should be placed on that Web site. Don't put the cart before the horse. A Web site is not an end unto itself; it is simply a vehicle or medium for distributing your information to your audience. Think about the kind of information you can make available on your Web site, and how often it needs to be updated. A calendar of events may need to be updated once a month to stay fresh. If you post meeting agendas and minutes, remember that you'll need to do this for every meeting on the schedule in order for them to be useful. If you want to feature a "Weekly Research Highlight" on your homepage, know that someone will need to update it every week or you site will quickly begin to look old and unreliable. |
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